The year 2020 will bring better technology, cooler spaces and bigger events in the event planning world. Are you ready?
One of the holy grails of event trendsetting insight, Event Manager Blog, has released its 2020 Trends for the event world and they make fascinating reading. Among the 100 predictions, it states unconventional spaces, strange venues, and ‘unplugged’ events as emerging trends. Let’s explore what this means for how you plan your next events…..
The new trend that is surfacing is to do with event planners looking for unorthodox and strange venues for their events. It gives more zest to the event and can actually boost numbers and accommodate bigger groups!
Popular venues are now changing from the same-old interiors, to roofs of parking lots and mansions. Sporting venues, warehouses, and malls are up for grabs in 2020 too. Planners are looking for something to ‘wow’ guests, and to offer them an unexpected and memorable experience. Venues are the skeleton of amazing events, why not make them the main part?
But working out the logistics and creating a risk-assessment for such venues is tricky. Trying to configure what permits you need to book the venue, how to safeguard it, and how to create and manage the traffic flow of the venue are all things to take into account. If the event is on a roof, there are a number of things to think about and make sure everyone is being safe and having a good time. Using event technology, such as OnePlan, can help planners accurately visualise the space, and plan micro-details of the venue to maximise its safety and its efficacy. It also keeps all the suppliers and information about the venue in one place.
OnePlan and other multi-use event tech apps keep the planners and event-goers happy!
With weird spaces come weird events! It’s time to step out of the bland, rectangular buildings that host the same, monotonous meetings. Think more fun, more craziness, and more creativity when it comes to picking the venue – it should match up to the mission of your event. For example, if you want to host a fun, intimate work party for 10 or so colleagues, it could be nice to do a rooftop dinner and drinks. It doesn’t have to be a lunch, with sandwiches and lanyards. The event will market itself, and people will want to be part of an event that is exciting and different. Strange chairs, funky lights, personalised cocktails: weird events are simply more fun.
Again, finding a weird venue and filling it up is harder than it looks. Finding the right suppliers and finding the right (and interesting) venue could take a while. You need top-notch planning, the right kind of suppliers, and a solid marketing team. Using multi-use planning apps could really help with this stage. OnePlan helps with the visual aspect (where will you put the non-ergonomic chairs and how can we make them look even cooler in the space?) as well as the organisational aspect (when will the neon pink lights be delivered?). To pull off a weird event, it’s extremely useful to be able to visualise exactly how it will look, so planners are prepared to market and accommodate for an exact tone.
Looking beyond the bustling busy bees of the city, and the traffic that never stops, event planners are beginning to cater for events that get as far away from the noise as possible. Quiet, rural events are on the rise. Eventgoers are eager to attend events that are immersive, allow for deep connections with other people, and that will allow them to enjoy some peace. Event planners are tasked with finding the best staycation cabins, where Wi-Fi is optional (or doesn’t work) and attendees can kick back in a rural setting as well as enjoy a high-scale experience.
As such, event planners have to plan meticulously. As well as detailed directions to the destination (and parking), itineraries must be planned down to the hour, and, because attendees can’t zone out by looking at their phone, there needs to be lots happening.
Again, multi-use apps are the key to balance all these plates. Route planning, site planning and activity planning are all things that can be done on OnePlan. Making sure that attendees don’t go beyond the event grounds, establishing the activities that are on each day (if the event runs for more than one day) and having everything accounted for – from food to accommodation – is essential.
Quick side note: it might be a good idea for event planners to have 3G or some remote connection that only they can access. In case anything happens, and they need to have contact with the outside world. It could also be a good idea to invest in a technology can match up attendees by their interests and aspirations. Brella is an app that can be joined up to three weeks before the event. It uses LinkedIn, Google and Facebook and an algorithm that matches attendees to one another based on their interests. They can also schedule one-to-one meetings for the day of the event.
This has been a tiny snapshot of the trends predicted by Event Manager blog, focussing on venues and space planning which cannot be overlooked if you want to ensure a safe event. Do go take a look at the full article as it will prep you for an exciting year ahead!
21st January 2020